Firms

Upfront Ventures

Los Angeles, California, US

upfront.com

signal.nfx.com

goldi.ai

Upfront Ventures is a Los Angeles-based venture capital firm founded in 1996 (formerly GRP Partners) that invests in early-stage technology companies. The firm invests roughly half its capital in Southern California, with the balance across the US, Europe, India, and Israel.

Founded: —
Type: Venture capital

AJ Herrera Upfront Ventures, investor	$12M$10M – $15M	San Francisco, California
Nick Kim Upfront Ventures, general_partner	$5M$500K – $15M	Los Angeles, California
Jacques Sisteron Upfront Ventures, Partner	$3M$500K – $10M	Los Angeles / Southern California
Peter Zakin Upfront Ventures, investor	$3M$500K – $10M	Los Angeles, California
Hamet Watt Upfront Ventures, unknown	$1M$100K – $5M	Los Angeles, California
Michael Carney Upfront Ventures, general_partner	$1M$750K – $5M	Los Angeles, California
Kara Nortman Upfront Ventures, general_partner	$1M$750K – $5M	Los Angeles, California
Kesar Varma Upfront Ventures, partner	$1M$750K – $5M	Los Angeles, California
Kevin Zhang Upfront Ventures, general_partner	$1M$750K – $5M	Los Angeles, California
Kobie Fuller Upfront Ventures, general_partner	$1M$750K – $5M	Los Angeles, California
Mark Suster Upfront Ventures, general_partner	$1M$750K – $5M	Los Angeles, California
Spencer Calvert Upfront Ventures, investor	$1M$750K – $5M	Los Angeles, California
Yves Sisteron Upfront Ventures, advisor	$1M$750K – $5M	Los Angeles, California
Seksom Suriyapa Upfront Ventures, general_partner	$1M$750K – $5M	San Francisco Bay Area
Aditi Maliwal Upfront Ventures, partner	$1M$1M – $7M	San Francisco, California
Molly O'Shea Upfront Ventures, investor	$1M$750K – $5M	Santa Monica, California
Dana Kibler Upfront Ventures, partner	—— – —	Los Angeles, California
Julian Kelly Upfront Ventures, analyst	—— – —	Santa Monica, California
Kyle Taylor Upfront Ventures, unknown	—— – —	Santa Monica, California
Alex Marley Upfront Ventures, Investment Team	—— – —
Anthony Gin Upfront Ventures, Partner, General Counsel & Chief Compliance Officer	—— – —
Audrey Lee Upfront Ventures, Controller	—— – —
Benjamin Yasharel Upfront Ventures, Accounting Manager	—— – —
Brenna Minor Upfront Ventures, Executive Assistant	—— – —
Christina Fattore Upfront Ventures, Investment Team	—— – —
Conor Hayward Upfront Ventures, Investment Team, Strategic Initiatives	—— – —
Evan Hamilton Upfront Ventures, Head of Capital Formation	—— – —
Kerry Bennett Upfront Ventures, Partner, Head of Platform	—— – —
Mayu Kataoka Upfront Ventures, Senior Manager, PR & Content	—— – —
Menyee Wu Zheng Upfront Ventures, Tax Director	—— – —
Nancy Davila Upfront Ventures, Senior Executive Assistant	—— – —
Nina Sen Upfront Ventures, Partner & Chief Financial Officer	—— – —
Sarah Bell Upfront Ventures, VP of Talent	—— – —
Stuart Lander Upfront Ventures, General Partner, Growth	—— – —
Taylor Harberd Upfront Ventures, Senior Manager, Events	—— – —

Upfront Ventures

Team

Co-investing

Investments

$—2026-06-17	Critical Energy	Upfront Ventures
$—2026-05-28	Kubera Health	Upfront Ventures
$90M2026-05-28	Observable Space	Upfront Ventures, Lux Capital, Shahin Farshchi, Nick Kim
$—2026-05-21	CVRD Health	Upfront Ventures
$23M2026-03-10	Sandbar	Kindred Ventures, Upfront Ventures, Kanyi Maqubela
$24M2026-02-05	Daytona	Upfront Ventures, Nikita Shamgunov
$—2026	Kubera Health	Upfront Ventures
$90M2026	Observable Space	Lux Capital, Upfront Ventures
$10M2025-12-23	222	Upfront Ventures, General Catalyst, Offline Ventures, Bobby Goodlatte, Greg Isenberg, Brian O'Malley, Arash Ferdowsi, Scott Heiferman, Best Nights VC, Scrum Ventures, Unpopular Ventures, Bryan Rosenblatt, Tyler Strand, Peter Tseng, Anish Agrawal, Gautam Shah, Sergei Chestakov, Y Combinator, Pioneer Fund
$—2025-12-09	Anysignal	Upfront Ventures
$100M2025-11-11	Majestic Labs	Lux Capital, Upfront Ventures
$—2025-10-14	Renew	Upfront Ventures
$46M2025-09-16	Modern Animal	Founders Fund, Scott Nolan, Upfront Ventures, True Ventures, Addition, Mark Suster
$9M2025-09-12	Sophont	Kindred Ventures, Upfront Ventures
$40M2025-06-26	Certify	General Catalyst, Transformation Capital, Upfront Ventures, Hustle Fund, SemperVirens Venture Capital
$4M2025-03-25	Arlo	General Catalyst, 8VC, Upfront Ventures, Sebastian Caliri
$5M2025-01-22	1Up	Upfront Ventures, Kobie Fuller
$—2025	Agenda Hero	Upfront Ventures
$—2025	Sandbar	Upfront Ventures
$—2025	Keragon	Upfront Ventures, Afore Capital
$15M2024-11-19	BrightAI	Upfront Ventures
$7M2024-06-20	Soot	Upfront Ventures, Kobie Fuller
$95M2024-06-12	Apex	8VC, CRV, Upfront Ventures
$95M2024-06-11	Apex	8VC, CRV, Upfront Ventures, Michelle Volz, Brittany Walker, Katherine Boyle, David Ulevitch
$—2024	Sandbar	Upfront Ventures
$—2024	Keragon	Afore Capital, Upfront Ventures
$—2023-12-06	Oursky	Upfront Ventures
$—2023-07-06	Clair	Upfront Ventures
$7M2023-06-05	Hathora	Founders Fund, Upfront Ventures, Lunar Ventures, Stonks
$—2023-04-11	Renew	Upfront Ventures
$55M2023-03-07	Believer Entertainment	Lightspeed, Lightspeed Venture Partners, Riot Games, Cleveland Avenue, The Tornante Company, 1Up Ventures, Statkraft Ventures, Andreessen Horowitz, BITKRAFT Ventures, Liberty Global Ventures, Upfront Ventures, Next Play Ventures
$—2023	Oursky	Upfront Ventures
$40M2022-10-06	Jiko	Upfront Ventures, Yves Sisteron
$14M2022-09-07	Certify OS	General Catalyst, Max Ventures, Arkitekt Ventures, Upfront Ventures
$50M2022-07-26	Cordial	Upfront Ventures, Kobie Fuller
$—2022-07-25	DSCVR	Upfront Ventures
$—2022-07-22	Parfait	Upfront Ventures
$—2022-07-14	Canvas Medical	Upfront Ventures
$—2022-07-12	The Cool Down	Upfront Ventures
$—2022-06-14	Tellie	Upfront Ventures
$—2022-05-26	Solv	Benchmark, Upfront Ventures
$30M2022-02-08	End Game	Unusual Ventures, Upfront Ventures, Kara Nortman, Sandhya Hegde
$50M2022-01-18	Pinwheel	First Round, Upfront Ventures, Josh Kopelman
$2M2022-01-11	Arcade	Sequoia, Upfront Ventures, BOND, Angeles Investors
$125M2021-11-10	Density	Founders Fund, Kleiner Perkins, Altimeter Capital Management, LP, 01A, Upfront Ventures
$125M2021-11-10	Density	Founders Fund, Kleiner Perkins, Upfront Ventures, Altimeter Capital Management, LP, 01A
$3M2021-11-02	Martie	Upfront Ventures, Kobie Fuller
$50M2021-09-16	Outer	Sequoia, Mantis VC, Upfront Ventures, Mucker Capital, Tribe Capital, Imaginary Ventures
$40M2021-07-30	Modern Animal	Founders Fund, Scott Nolan, Upfront Ventures, True Ventures, Addition
$6M2021-07-21	ADWAY	Upfront Ventures, Inflection
$5M2021-07-13	End Game	Upfront Ventures, Unusual Ventures, Kara Nortman, Joe Morrissey, Sandhya Hegde
$20M2021-06-02	Pinwheel	First Round, Primary Venture Partners, Upfront Ventures, Josh Kopelman
$10M2021-05-19	Britive	Upfront Ventures, Kara Nortman
$30M2021-05-17	Rally	Y Combinator, Accel, Upfront Ventures, Social Leverage
$—2021-04-20	Pragma	Upfront Ventures
$25M2021-04-13	Density	Founders Fund, Kleiner Perkins, LPC Ventures, Slow Ventures, 01A, Upfront Ventures
$25M2021-04-13	Density	Founders Fund, Kleiner Perkins, Upfront Ventures, LPC Ventures, Slow Ventures, 01A
$—2021-04-08	Canvas Medical	Upfront Ventures
$40M2021-03-24	Bevy	Accel, Upfront Ventures, Kobie Fuller, Hamet Watt
$—2021-02-22	Nanit	Upfront Ventures
$—2021	Loupe	Upfront Ventures
$—2021	Bevy	Accel, Upfront Ventures
$—2020-12-11	In&Motion	Upfront Ventures
$—2020-10-06	Ynsect	Upfront Ventures
$51M2020-07-28	Density	Founders Fund, Kleiner Perkins, Upfront Ventures
$51M2020-07-28	Density	Founders Fund, Kleiner Perkins, Upfront Ventures, Mark Suster
$—2020-05-26	Apeel	Upfront Ventures
$45M2020-05-21	MakeSpace	8VC, Upfront Ventures, Kimmy Scotti, Mark Suster
$15M2020-05-19	Bevy	Accel, Upfront Ventures, Kobie Fuller
$—2020-05-12	Nanit	Upfront Ventures
$—2020-03-11	Pragma	Upfront Ventures
$22M2020-02-13	GumGum	Upfront Ventures, Yves Sisteron, Mark Suster
$51M2020	Density	Founders Fund, Kleiner Perkins, LPC Ventures, Upfront Ventures, LAUNCH
$51M2020	Density	Founders Fund, Kleiner Perkins, Upfront Ventures, LPC Ventures, LAUNCH
$—2019-12-17	Pepper	Upfront Ventures
$—2019-11-05	Valence	Upfront Ventures
$—2019-10-10	Nexkey	Upfront Ventures
$3M2019-10-01	Knowable	First Round, Upfront Ventures
$—2019-09-21	Landline	Upfront Ventures
$—2019-08-21	ThredUp	Upfront Ventures
$30M2019-04-08	Fleetsmith	Upfront Ventures, Kara Nortman
$—2019-01-30	FabFitFun	Upfront Ventures
$—2019	Aircam	Upfront Ventures
$—2019	Fair	Upfront Ventures
$—2018-12	Nexkey	Upfront Ventures
$—2018-10-31	Imbellus	Upfront Ventures
$—2018-10-26	Pathmatics	Upfront Ventures
$—2018-09-27	Rally	Upfront Ventures
$—2018-08-01	Apeel	Upfront Ventures
$300M2018-06-28	Bird	Sequoia, CRV, B Capital, Accel, Upfront Ventures, Tusk Venture Partners
$30M2018-06-27	Parachute Home	Upfront Ventures, Kara Nortman
$15M2018-06-27	Cordial	Upfront Ventures, Kobie Fuller
$—2018-06-25	Tact Ai	Accel, Upfront Ventures
$—2018-04-19	Wave	Upfront Ventures
$—2018-03-27	Canvas Medical	Upfront Ventures
$—2018-02-08	GOAT	Accel, Upfront Ventures
$—2018-02-05	Fair	Upfront Ventures
$—2018-01-01	Projector	Upfront Ventures
$100M2018	Bird	Y Combinator, Upfront Ventures, Craft Ventures, Index Ventures, Valor Equity Partners, Tusk Venture Partners
$—2017-11-16	Inboard Technology	Upfront Ventures
$—2017-08-14	Silversheet	Upfront Ventures
$10M2017-08-01	Ritual	Founders Fund, Upfront Ventures, Forerunner Ventures, Norwest Venture Partners
$10M2017-08	Ritual	Founders Fund, Upfront Ventures, Insight Partners, Forerunner Ventures, Norwest Venture Partners
$7M2017-05-08	Territory Foods	Upfront Ventures, Kara Nortman
$—2017-04-25	Sense360	BoxGroup, Upfront Ventures
$30M2017-04-21	MakeSpace	Founders Fund, 8VC, Upfront Ventures, Harmony Partners
$30M2017-04-20	MakeSpace	8VC, Upfront Ventures, Kimmy Scotti, Mark Suster
$—2017-02-21	Skurt	Upfront Ventures
$—2017-02-07	GOAT	Accel, Upfront Ventures
$—2016-10-19	Ritual	Upfront Ventures
$—2016-08-29	GOAT	Upfront Ventures
$—2016-06-02	Boxes	Upfront Ventures
$—2016-05-22	Nima	Upfront Ventures
$—2016-03-03	Comparably	Upfront Ventures
$28M2016-02-24	Taubman Centers	UPS Strategic Enterprise Fund, Upfront Ventures, RPM Ventures, PivotNorth Capital, General Growth Properties, Macerich, Westfield Corporation
$—2016-01-26	HopSkipDrive	Upfront Ventures
$—2016-01-13	mitú	Upfront Ventures
$—2016	Apeel	Andreessen Horowitz, Upfront Ventures
$4M2016	Density	Founders Fund, Upfront Ventures
$4M2016	Density	Founders Fund, Upfront Ventures
$—2015-10-13	FabFitFun	Upfront Ventures
$24M2015-09-28	Walker and Company	Felicis, Upfront Ventures
$24M2015-09-28	Walker & Company	Andreessen Horowitz, Felicis, Upfront Ventures
$—2015-09-16	HelloTech	Accel, Upfront Ventures
$—2015-09-10	Unified	Upfront Ventures
$—2015-07-14	HopSkipDrive	Upfront Ventures
$26M2015-05-28	GumGum	First Round, Upfront Ventures, Yves Sisteron, Mark Suster
$—2015-04-26	uBEAM	Founders Fund, Upfront Ventures, Slow Ventures, Tuesday Capital
$—2015-04-23	Ferris	Upfront Ventures
$9M2015-04-21	MyTime	Khosla Ventures, Upfront Ventures, Accelerator Ventures, Daher Capital
$—2015-04-07	Kyriba	Upfront Ventures
$5M2015	AlphaDraft	Freestyle Capital, Upfront Ventures
$9M2015	MyTime	Khosla Ventures, Upfront Ventures
$—2014-10-16	OSMO	Accel, Upfront Ventures
$—2014-07-29	ThredUp	Upfront Ventures
$8M2014-05-01	MakeSpace	Founders Fund, Upfront Ventures, Collaborative Fund, INDIE, Primary Venture Partners
$22M2014-01-13	Invoca	Accel, Upfront Ventures, Kobie Fuller, Mark Suster
$—2014	Epoxy	Upfront Ventures
$—2013-09-26	MakeSpace	Upfront Ventures
$—2013-07-09	Adore Me	Upfront Ventures
$—2013-04-02	Dailylook	Upfront Ventures
$—2012-02-18	HealthiNation	Founders Fund, Upfront Ventures, SV Angel, LRMR Ventures, HighlandX
$—2011-09-07	TrueCar	Upfront Ventures
$—2010	Burstly	Upfront Ventures
$—Unknown date	Open Raven	Upfront Ventures
$—Unknown date	Open Raven	Upfront Ventures
$—Unknown date	Observable	Upfront Ventures
$—Unknown date	Ayble	Upfront Ventures
$—Unknown date	Creator Now	Upfront Ventures
$—Unknown date	Mealogic	Upfront Ventures
$—Unknown date	Teforia	Upfront Ventures
$—Unknown date	Heroic Story	Upfront Ventures
$—Unknown date	Feno	Upfront Ventures
$—Unknown date	Epoxy	Upfront Ventures
$—Unknown date	Fortastra	Upfront Ventures
$—Unknown date	Itera	Upfront Ventures
$—Unknown date	Vemba	Upfront Ventures
$—Unknown date	Tern	Upfront Ventures
$—Unknown date	Village	Upfront Ventures
$—Unknown date	mitú	Upfront Ventures
$—Unknown date	Renew Financial	Upfront Ventures
$—Unknown date	Glassflow	Upfront Ventures
$—Unknown date	Seriously	Upfront Ventures
$—Unknown date	Metaimpact	Upfront Ventures
$—Unknown date	Silversheet	Upfront Ventures
$—Unknown date	inVia Robotics	Upfront Ventures
$—Unknown date	inVia Robotics	Upfront Ventures
$—Unknown date	Route	Upfront Ventures
$—Unknown date	Strive Talent	Upfront Ventures
$—Unknown date	ThredUp	Upfront Ventures
$—Unknown date	Infosum	Upfront Ventures
$—Unknown date	Pathmatics	Upfront Ventures
$—Unknown date	Parachute Home	Upfront Ventures
$—Unknown date	Happy Returns	Upfront Ventures
$—Unknown date	Jiko	Upfront Ventures
$—Unknown date	Remento	Upfront Ventures
$—Unknown date	Eventual	Y Combinator, Upfront Ventures, Essence VC
$2MUnknown date	222	General Catalyst, 1517 Fund, Upfront Ventures, Scrum Ventures, Best Nights VC
$40MUnknown date	Taubman Centers	General Catalyst, GV, Upfront Ventures, Nexus Venture Partners, UPS Ventures, PivotNorth Capital
$10MUnknown date	Ritual	Founders Fund, Forerunner Ventures, Upfront Ventures, Insight Partners, Norwest Venture Partners
$—Unknown date	uBEAM	Founders Fund, Slow Ventures, Upfront Ventures, Tuesday Capital
$—Unknown date	Soot	Compound, Village Global, Upfront Ventures
$—2022	Apeel Science	Andreessen Horowitz, Upfront Ventures
$—2021-06-15	DroneBase	Upfront Ventures
$—2019-10-17	Invoca Com	Accel, Upfront Ventures
$—2018-02-15	DroneBase	Upfront Ventures
$10M2017-08-01	Ritual Vitamins	Founders Fund, Forerunner Ventures, Upfront Ventures, Norwest Venture Partners
$—2016-06-02	Loot Crate	Upfront Ventures
$24M2015-09-28	Walker & Company Brands	Felicis, Upfront Ventures, Jeff Jordan
$3M2015-04-07	Vidme	First Round, Upfront Ventures
$6M2014	navdy	ENIAC Ventures, Upfront Ventures
$—2014	Walker & Co	Andreessen Horowitz, Upfront Ventures
$26M2013-09-12	Maker Studios	Lakestar, Upfront Ventures
$—2012-05-30	Grubwithus	Upfront Ventures
$—Unknown date	navdy	Upfront Ventures
$—Unknown date	UdiSense, Inc.	Upfront Ventures
$—Unknown date	UdiSense, Inc.	Upfront Ventures
$—Unknown date	Invoca Com	Upfront Ventures
$—Unknown date	inVia	Upfront Ventures
$—Unknown date	Inboard	Upfront Ventures
$—Unknown date	Deliv	Upfront Ventures