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Joost is considered “the top academic in the $160 billion video games industry.” He teaches at the NYU Stern School of Business and is the author of One Up: Creativity, Competition, and the Global Business of Video Games. Previously, Joost was co-founder and CEO of SuperData Research, a games market research firm acquired by Nielsen in 2018. He publishes a weekly newsletter on gaming, tech, and entertainment called SuperJoost Playlist.