People

Dave Cook

insightpartners.com

Insight Partners source, reviewed October 8, 2026: Dave is a Senior Vice President at Insight Partners, where he partners with scale-stage software companies to drive AI transformation and go-to-market execution. With 15+ years of experience scaling category leaders, Dave brings a full-funnel, data-driven, and AI-native approach to building durable growth engines. Before joining Insight in 2023, he led Growth & Self-Service Marketing at Slack, building teams across enterprise demand generation, user acquisition, web strategy, lifecycle, and operations. He helped accelerate Slack's post-IPO growth across both self-serve and enterprise motions, into and beyond its acquisition by Salesforce. Earlier, Dave held marketing leadership roles at Plaid, Dropbox, and Atlassian, scaling customer acquisition, global campaigns, and product-led optimization through periods of hypergrowth. He started in consumer e-commerce, where an early focus on SEO, SEM, and experimentation shaped his test-and-learn approach to B2B marketing. Based in the Bay Area, Dave considers raising three daughters his proudest achievement. Outside of work, he enjoys exploring old cities and new trails around the world.