Startups
Treasure Play
Treasure Play is a technology company developing products that combine AI with user engagement and human collaboration. Its current website describes a new direction in intelligent work and human–AI collaboration, with further product details yet to be published. Its earlier launched platform helped game and app developers acquire users, monetize audiences and analyze activity through AI-generated quests and personalized rewards. It could use app event data to configure campaigns, generate missions and content, recommend improvements and automate bidding and quest optimization. Players received in-app or real-world rewards for completing milestones. The business began as Trailblazer Games, building blockchain games and the Eternal Dragons franchise, and announced its transition to Treasure Play in September 2024. Makers Fund continues to list it as an active portfolio company, and the current company website names Makers Fund, Play Ventures and Fabric Ventures as backers.
Founded 2021