Startups
BranchLab
Healthcare technology company developing AI software for pharmaceutical commercialization. Its Pathwai platform analyzes demographic information to help pharmaceutical manufacturers, advertising agencies and publishers understand and reach relevant patient, healthcare-professional and caregiver audiences without relying on protected health information. It combines audience exploration, AI-assisted audience creation, media activation and outcome measurement in one workflow. BranchLab aims to replace fragmented research, marketing and measurement processes with predictive models and commercial intelligence. Its work supports healthcare marketing and commercialization decisions rather than providing medical care directly.